One day while visiting the Sun City location, CEO Dan Bane observed an elderly customer examine a bag of bananas and then put it back on the shelf. The smallest bag you could buy contained four or five bananas. Like most grocers, Trader Joe’s used to sell bananas only by the pound. A chance encounter, more than 25 years ago, between Trader Joe’s CEO and a customer at a Sun City, California, store confirmed this hesitation and led the grocer to start selling bananas individually. That’s why some budget-conscious grocery shoppers avoid purchasing large quantities of fruits and vegetables, even though the price per unit might be cheaper. our crew will be in our stores to help you find your next favorite product, just as they've always been.”īuying produce in bulk can make financial sense as long as you’re sure you’ll use up everything before it goes bad or expires. In that same podcast episode, Tara Miller, Trader Joe’s marketing director said, “The bottom line here is that our people remain our most valued resource. Rather than cut staff to help fund services such as self-checkout, online ordering and delivery, the company says it will continue to invest in hiring on-site staff. It's something that takes months or years to plan, build and implement, and it requires tremendous resources.” In an episode of its Inside Trader Joe’s podcast, the company’s vice president of marketing Matt Sloan explains why doing so doesn’t make sense for the business: “Creating an online shopping system for curbside pickup or the infrastructure for delivery, it’s a massive undertaking. ![]() However, Trader Joe’s says there aren’t any plans in the works to offer these services to its customers. ![]() ![]() I was recently in an Amazon-owned Whole Foods (a block or two away from a TJ’s in Charlottesville, Va.) and there were a slew of employees in the aisles shopping for customers who ordered online. Many big supermarket chains and big-box retailers that offer fresh grocery items have their own systems for online ordering for delivery or curbside pickup. Trader Joe’s has no plans to offer delivery or curbside pickup
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